Are you in the local seattle area and interested in the technical side of search engine optimization? E.g. Implementation/ operational best practices, design patterns, site reviews, etc? Then you should come check out one of the upcoming events being hosted by Jane & Robot in May. Each event will have a couple 15 minute talks by a local expert, time for Q&A, and then a couple in depth site reviews. (not to mention free beer and snacks!)

Tuesday, May 13th @ 6pm

Solo Bar, 200 Roy Street, Seattle
Sponsored by Microsoft, so they’ll be providing lots of swag in addition to food and drinks. Vanessa Fox will be talking about how a search engine works, and someone from Microsoft will talk about ASP.Net and Silverlight best practices. Then we'll do the Q&A, site reviews and have general networking time.

Sign up at Upcoming.org: http://upcoming.yahoo.com/event/594441 

Thursday, May 29th @ 6pm

Google Seattle office, 651 N 34th St. Seattle
Sponsored by Google, so expect a lot of primary-colored furniture. For this session we'll focus a bit more on diagnosing issues with your site, and look out for a few interesting guest speakers.

Sign up at Upcoming.org: http://upcoming.yahoo.com/event/622645 

Or better known as the "AARRR!" method for running a startup (Acquisition, Activation, Retention, Referral, Revenue). It turns out that this methodology is just as useful for established businesses as startups.

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Marketing is all about building a deep understanding of your customers and using it to inform your product strategy, go-to-market strategy and advertising mix. A couple months ago, adCenter released a nearly-free tool that gives you access to much of the data Microsoft has stored internally about your web site, your customers and what they are looking for online. In this article I'll show you how to use this to further your own marketing efforts.