Or better known as the "AARRR!" method for running a startup (Acquisition, Activation, Retention, Referral, Revenue). It turns out that this methodology is just as useful for established businesses as startups.

| View | Upload your own

Did you know that search engines drive nearly 30% of all page views to web sites? And that's just an average, the number can be much higher for smaller sites, and ecommerce sites. That's a lot of customers, possibly even more than the number of firefox users coming to your site. That begs the question - do you spend as much time testing your site for search as you do for FireFox?

Over the past year I've done several talks for web developers on SEO, covering how search engines work and some best practices, and I have been really surprised how low the awareness has been. Everyone seems interested, but there tend to be a lot of misconceptions about SEO (e.g. "I want to build my site for people not robots", or "SEO? No, I'm not a spammer"). Well, to help put those misconceptions aside, I've been working with Vanessa Fox at the SMX conference series to create a 1-day event on SEO for web developers. Here's the agenda:

Marketing is all about building a deep understanding of your customers and using it to inform your product strategy, go-to-market strategy and advertising mix. A couple months ago, adCenter released a nearly-free tool that gives you access to much of the data Microsoft has stored internally about your web site, your customers and what they are looking for online. In this article I'll show you how to use this to further your own marketing efforts.

For the second year in a row, I was fortunate enough to be invited to give a talk on Advanced SEO for Developers at Mix08. I've uploaded my presentation below for all the folks that have requested it since the session. I also recommend that everyone check out our webmaster center for tools, news, seo information and answers to your questions.

• Stream Presentation Video
• Download Presentation Video
• Download Presentation Slides [8MB PPT]

| View | Upload your own

Google sure seems to think so...