Speaking Engagements | nathan buggia

Welcome to my personal blog. This section is where I keep links to some of the speaking engagements I’ve held recently. Generally I discuss search in some form or another, often evangelizing the importance of SEO to technical audiences, or representing Microsoft at industry events.

Resources: Speaker’s Bio | Speaker’s Photo

Past engagements: Presentations | Interviews

Presentations


	Search Engine Smackdown Expert’s Site Review

	Opening Keynote: What’s Next for Search Engine Marketers An overview on SPAM as defined by Search Engines, including steps to resolution. Mostly a panel discussion with lots of Q&A. Here’s the presentation and answers to some of the Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/13/smx-east-2008-webmaster-guidelines.aspx. Search Engine Optimization for Web 2.0 Common misakes that are not commonly discussed from deep within the support annals of Live Seach, and a panel discussion to answer live Q&A. Presentation can be found here along with a few tid bits of Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/15/smx-east-2008-unraveling-urls-and-demystifying-domains.aspx Expert’s Site Review How Web 2.0 technologies impact search engines, and a stragey guide for knowing when and how to use each type of technology. Presentation and blog post can be found here: http://blogs.msdn.com/webmaster/archive/2008/10/20/smx-east-2008-ajax-css-and-web-2-0.aspx

	What is SPAM? An overview on SPAM as defined by Search Engines, including steps to resolution. Mostly a panel discussion with lots of Q&A. Here’s the presentation and answers to some of the Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/13/smx-east-2008-webmaster-guidelines.aspx. Unraveling URLs & Demystifying Domains Common misakes that are not commonly discussed from deep within the support annals of Live Seach, and a panel discussion to answer live Q&A. Presentation can be found here along with a few tid bits of Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/15/smx-east-2008-unraveling-urls-and-demystifying-domains.aspx CSS, AJAX, Web 2.0 & SEO How Web 2.0 technologies impact search engines, and a stragey guide for knowing when and how to use each type of technology. Presentation and blog post can be found here: http://blogs.msdn.com/webmaster/archive/2008/10/20/smx-east-2008-ajax-css-and-web-2-0.aspx Ask The Search Engines An opportunity for attendees to ask the search engines any questions they might have. Live blogging of the session available here: http://www.bruceclay.com/blog/archives/2008/10/ask_the_search.html

	Search Engine Optimization for Web Development Covers the basic information that web developers need to know about search engines to ensure they’re not missing out on potential customers from the “search acquisition” channel. The presentation uses several specific examples to illustrate the impact of a website’s technical design and operation on search acquisition. It also outlines the best practices for constructing a page and architecting a sites navigation and link structure. Find the presentation, and answers to Q&A here: http://blogs.msdn.com/webmaster/archive/2008/09/24/web-2-0-expo-seo-for-web-development-presentation.aspx. More information about the session and attendee feedback loated here: http://webexny2008.crowdvine.com/talks/show/1046 (9/22/2008)

	Social Media Marketing – Intuit Search Summit 2008 Covered various aspects of social media marketing as well as the relationship between that and search marketing. (9/22/2008)

	Diagnose SEO Issues with Live Search Webmaster Tools Provide webmasters with the “secret” tools and processes we use internally at Live Search to investigate and diagnose SEO issues with websites.You can find the slides available here: http://blogs.msdn.com/webmaster/archive/2008/08/19/diagnose-seo-issues-ses-san-jose-presentation.aspx. Natural Listings Panel An opportunity for web publishers to meet the technical reps from each of the major search engines and ask them any questions.

	Advanced Search Engine Optimization for Web Developers Technical overview of search engine optimization for web developers. Topics covered: What is SEO, How do Search Engines Work, Page-Level Optimization, URL and Information Architecture, Working with Marketing, and Diagnosing SEO Issues in Your Website. Find slides here.

	The Truth About SEO Clarifing many of the misconceptions about SEO, including those held by the industry. And it caused quite a stir, and here :) Live Site Reviews Reviewed websites of companies from the audience, highlighting things their doing well, and not well form a technical, SEO and marketing perspective. Bot Herding Panel Represented Microsoft’s Live Search on this panel about managing robot’s access to your website.

	SEO Friendly Web Application Design 1/2 day technical workshop for developers on search engine optimization. Topics covered: What is SEO, How do Search Engines Work, Page-Level Optimization, URL and Information Architecture, Working with Marketing, and Diagnosing SEO Issues in Your Website. Find slides here.

	Advanced Search Engine Optimization: Generating More Site Traffic from Search Come learn how to use search to drive significantly more traffic to a site including the top ten best practices for designing and developing a site for search engine optimization (SEO).

	Search Enginer’s Q&A Linking Q&A SEO 2.0 for Web 2.0

	Dealing with the Penalty Box Local Search Optimization Live Search Webmaster Tools Launch

	SEO for Web Developers A 1.5 hour general overview on search engine optimization for web developers. Download the presentation from microsoft’s server (preferably), or from my server. You can also learn more about the session and see the slides here.

	Sitemaps & URL Submission The major search engines have recently united around a common “sitemaps” standard to provide them with bulk URL submissions. This session looks at how sitemaps works, along with other submission options.

	Search Capabilities for Dynamic Websites [BD007] You can view the session via a rockin silverlight viewer. But they need to read my RIA Strategy Guide post, because you can’t link to it. Here are the steps: Go to http://sessions.visitmix.com/ Click on Mix 07 –> Breakout –> Developer –> Presentation Title –> BD007 Search Capapbilities for Dynamic Websites.

	Using Gadgets and Macros to Your Advantage [Sponsored Workshop] Overview of Live Search Macros, and Gadgets. Find presentation here. (Note, conference has wrong speaker listed for this event)