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Search Engine Smackdown
TBD
Expert's Site Review
TBD
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Opening Keynote: What's Next for Search Engine Marketers
An overview on SPAM as defined by Search Engines, including steps to resolution. Mostly a panel discussion with lots of Q&A. Here's the presentation and answers to some of the Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/13/smx-east-2008-webmaster-guidelines.aspx.
Search Engine Optimization for Web 2.0
Common misakes that are not commonly discussed from deep within the support annals of Live Seach, and a panel discussion to answer live Q&A. Presentation can be found here along with a few tid bits of Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/15/smx-east-2008-unraveling-urls-and-demystifying-domains.aspx
Expert's Site Review
How Web 2.0 technologies impact search engines, and a stragey guide for knowing when and how to use each type of technology. Presentation and blog post can be found here: http://blogs.msdn.com/webmaster/archive/2008/10/20/smx-east-2008-ajax-css-and-web-2-0.aspx
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What is SPAM?
An overview on SPAM as defined by Search Engines, including steps to resolution. Mostly a panel discussion with lots of Q&A. Here's the presentation and answers to some of the Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/13/smx-east-2008-webmaster-guidelines.aspx.
Unraveling URLs & Demystifying Domains
Common misakes that are not commonly discussed from deep within the support annals of Live Seach, and a panel discussion to answer live Q&A. Presentation can be found here along with a few tid bits of Q&A: http://blogs.msdn.com/webmaster/archive/2008/10/15/smx-east-2008-unraveling-urls-and-demystifying-domains.aspx
CSS, AJAX, Web 2.0 & SEO
How Web 2.0 technologies impact search engines, and a stragey guide for knowing when and how to use each type of technology. Presentation and blog post can be found here: http://blogs.msdn.com/webmaster/archive/2008/10/20/smx-east-2008-ajax-css-and-web-2-0.aspx
Ask The Search Engines
An opportunity for attendees to ask the search engines any questions they might have. Live blogging of the session available here: http://www.bruceclay.com/blog/archives/2008/10/ask_the_search.html
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Search Engine Optimization for Web Development
Covers the basic information that web developers need to know about search engines to ensure they're not missing out on potential customers from the "search acquisition" channel. The presentation uses several specific examples to illustrate the impact of a website's technical design and operation on search acquisition. It also outlines the best practices for constructing a page and architecting a sites navigation and link structure. Find the presentation, and answers to Q&A here: http://blogs.msdn.com/webmaster/archive/2008/09/24/web-2-0-expo-seo-for-web-development-presentation.aspx.
More information about the session and attendee feedback loated here: http://webexny2008.crowdvine.com/talks/show/1046 (9/22/2008)
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Social Media Marketing - Intuit Search Summit 2008
Covered various aspects of social media marketing as well as the relationship between that and search marketing. (9/22/2008)
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Diagnose SEO Issues with Live Search Webmaster Tools
Provide webmasters with the "secret" tools and processes we use internally at Live Search to investigate and diagnose SEO issues with websites.You can find the slides available here: http://blogs.msdn.com/webmaster/archive/2008/08/19/diagnose-seo-issues-ses-san-jose-presentation.aspx.
Natural Listings Panel
An opportunity for web publishers to meet the technical reps from each of the major search engines and ask them any questions.
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Advanced Search Engine Optimization for Web Developers
Technical overview of search engine optimization for web developers. Topics covered: What is SEO, How do Search Engines Work, Page-Level Optimization, URL and Information Architecture, Working with Marketing, and Diagnosing SEO Issues in Your Website.
Find slides here.
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The Truth About SEO
Clarifing many of the misconceptions about SEO, including those held by the industry. And it caused quite a stir, and here :)
Live Site Reviews
Reviewed websites of companies from the audience, highlighting things their doing well, and not well form a technical, SEO and marketing perspective.
Bot Herding Panel
Represented Microsoft's Live Search on this panel about managing robot's access to your website.
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1/2 day technical workshop for developers on search engine optimization. Topics covered: What is SEO, How do Search Engines Work, Page-Level Optimization, URL and Information Architecture, Working with Marketing, and Diagnosing SEO Issues in Your Website.
Find slides here.
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Come learn how to use search to drive significantly more traffic to a site including the top ten best practices for designing and developing a site for search engine optimization (SEO).
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Local Search Optimization
Live Search Webmaster Tools Launch |
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SEO for Web Developers
A 1.5 hour general overview on search engine optimization for web developers. Download the presentation from microsoft's server (preferably), or from my server. You can also learn more about the session and see the slides here.
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The major search engines have recently united around a common "sitemaps" standard to provide them with bulk URL submissions. This session looks at how sitemaps works, along with other submission options. |
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Search Capabilities for Dynamic Websites [BD007] You can view the session via a rockin silverlight viewer. But they need to read my RIA Strategy Guide post, because you can't link to it. Here are the steps:
- Go to http://sessions.visitmix.com/
- Click on Mix 07 --> Breakout --> Developer --> Presentation Title --> BD007 Search Capapbilities for Dynamic Websites.
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Overview of Live Search Macros, and Gadgets. Find presentation here. (Note, conference has wrong speaker listed for this event)
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